Hold the phone! Amazon is offering the Samsung Galaxy S25 Ultra for just $997 (was $1,299.99) as part of its October Amazon Prime Day sale. This particular saving applies to the 256GB model in Titanium Yellow, but if you’d prefer more storage (or a different color), the 512GB Titanium Violet model is currently down to $1,065 (was $1,4199.99).
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The Samsung Galaxy S25 Ultra‘s price dropped as low as $974.99 during Amazon’s previous Prime Day deals event in July, but we haven’t seen it go below the $1,000 mark since then. Prior to this second Prime Day, the Galaxy S25 Ultra hovered at around $1,049.99, so Amazon has seen fit to discount the price of the best Samsung phone by a further $50 for the event itself.
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Today’s best Samsung Galaxy S25 Ultra deal
If you’re a regular reader of TechRadar, you’ll know how highly we rate the Galaxy S25 Ultra. It’s one of the best camera phones – nay the best phones, period – money can buy in 2025, and is only really rivaled by the iPhone 16 Pro Max in terms of hardware.
The Galaxy S25 Ultra boasts a 6.8-inch OLED screen, a custom Snapdragon 8 Gen 3 chipset, and a four-lens rear camera setup comprising a 200MP main lens, a 12MP ultra-wide lens, a 50MP periscope lens, and a 10MP telephoto lens. That’s all before mentioning the phone’s market-leading suite of assistive AI features, which make the Galaxy S25 Ultra one of the best AI phones released so far.
It’s technically been possible to grab an unlocked version of the Galaxy S25 Ultra for even less than $997 (or indeed $974.99) prior to Prime Day, but those instances have always required that you trade in your existing smartphone. Amazon’s current Prime Day price is a no-strings-attached offer on an unlocked device, so you needn’t worry about exchanging your current device.
More Prime Day Samsung deals
For more phone-related discounts, check out our dedicated best phone deals, best iPhone deals, and best Samsung phone deals pages.
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